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   系統號碼950255
   書刊名Analyzing media messages : using quantitative content analysis in research /
   主要著者Riffe, Daniel, author.
   其他著者Lacy, Stephen, 1948-;Watson, Brendan R., ;Lovejoy, Jennette,
   出版項London : Routledge Taylor & Francis Group, 2024.
   索書號P93.R54 2024
   ISBN9781032264691
   標題Content analysis (Communication)
Mass media-Research-Methodology.
Mass media-Statistical methods.
Analyse de contenu (Communication)
Me?dias-Recherche-Me?thodologie.
   
    
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 資料類型狀態應還日期預約人數館藏地索書號條碼號
預約圖書借出中
(可召回,7天還書)
2025/03/310總館
西文圖書區
P93 .R54 2024W115611

內容簡介"The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis, and the uses of social media in content analysis research. It maintains the concise, accessible approach of previous editions while including refreshed examples and discussions throughout. This is an essential text for content analysis courses in communication and media studies programs of all levels, as well as a useful supplementary text in more general research methods courses"--

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