 | | 系統號碼 | 977032 | | 書刊名 | Intercultural public relations : realities and reflections in practical contexts / | | 主要著者 | edited by Lan Ni, Qi Wang Schlupp, and Bey-Ling Sha. | | 其他著者 | Ni, Lan, 1976-;Wang, Qi, 1975 June 8-;Sha, Bey-Ling, 1970- | | 出版項 | Abingdon, Oxon : Routledge, 2022.;Abingdon, Oxon : Routledge, ©2022 | | 索書號 | HM1221.I58 2022 | | ISBN | 9781138189249 | | 標題 | Public relations.
Intercultural communication.
Public Relations
Relations publiques.
public relations.-aat
Intercultural communication.-fast-(OCoLC)fst00976084
Public relations.-fast-(OCoLC)fst01082892 | | | |
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| | 資料類型 | 狀態 | 應還日期 | 預約人數 | 館藏地 | 索書號 | 條碼號 | | 找書 | 圖書 | 在架上 | | 0 | 總館
西文圖書區  | HM1221 .I58 2022 | W115911 |
| 內容簡介 | "This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors--both scholars and practitioners--include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change."--Publisher description. |
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