| 內容簡介 | 坎城國際創意節（Cannes Lions）創立於 1954 年。當時，受到坎城影展的啟發，全球影片廣告組織（worldwide cinema screen advertising contractors，SAWA）認為，廣告影片也應該受到應有的認同，因此創辦第一屆國際廣告影片展。
It is considered the most important and famous international competition for creative work in the world of advertising. Each year, more than 9,000 representatives from advertising and its related industries meet to recognize and award the most creative ads in all major media. The Cannes Lions recognize creativity, innovation and excellence through TV, Print, Outdoor, Online Advertising and Websites in the art of reaching the right target audience. In complement, Cannes pays tribute to media experts from all over the world who often play a decisive role in the success of a campaign.<摘錄自媒體封面或內頁> |