| | 資料類型 | 狀態 | 應還日期 | 預約人數 | 館藏地 | 索書號 | 條碼號 | | 多媒體光碟 | 洽流通櫃台 (Contact the circulation) | | 0 | 總館
視聽媒體區 | 494.8 853 2003 [4473C] | CF01766 |
| 內容簡介 | Products, customers, people, and partners. How do they relate and why should you care?
The right combination at the right time is critical for success in any venture—an established company or a start-up. Professor Joseph B. Lassiter III combines the entrepreneur's relentless pursuit of an idea with marketing intense focus on the customer to create a process that can dramatically increase any organization's performance. He identifies and explains a variety of tools to help those with an entrepreneurial spirit pursue the future they desire.
Professor Lassiter teaches Entrepreneurial Marketing in the MBA Program and Marketing Strategy in the Executive Education Program. He is Co-Faculty Advisor to the HBS Student Business Plan Contest. His research focuses on high potential ventures including both those formed as new companies and those formed within existing organizations.<摘錄自媒體封面或內頁> |
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