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社會科學類  >  經濟  >  生產;企業;經濟政策  >  
   系統號碼387004
   書刊名The first red multinational=[紅色企業的崛起:中國的跨國公司]
   主要著者Films for the Humanities & Sciences
   出版項Princeton, NJ : Films media group, 2007
   索書號553.78 8634
   ISBN978-1-4213-5845-1
   標題跨國企業
國外投資-中國大陸
經濟發展-中國大陸
商業財經
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 資料類型狀態應還日期預約人數館藏地索書號條碼號
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553.78 8634 2007DVD9798

內容簡介As China transitions from a planned economy to a market economy, its rapidly growing companies must learn to compete on a global scale. This program presents a case study of TCL—China’s first multinational corporation and the parent company of Thomson Color TV and other major manufacturers—giving viewers an unprecedented look inside Chinese business practices. The film illustrates TCL’s evolution from a state-owned enterprise to an industrial giant that observes only the most superficial of socialist principles. It also profiles Li Dongsheng, a former engineer now serving as chairman and president of TCL, whose personal history parallels the rise of Chinese capitalism. (Portions in Chinese with English subtitles, 50 minutes)[註: 本片為1區英文版影片]<摘錄自媒體封面或內頁>

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