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應用科學類  >  商業;經營學  >  商品學;市場學;行銷管理  >  市場分析  >  
   系統號碼388658
   書刊名Consumers know your rights!=[消費者應了解自己的權利]
   主要著者Meridian Education Corporation
   出版項Lawrenceville, NJ : Meridian Education Corporation, 2004
   索書號496.34 874
   標題消費心理學
消費者行為
商業財經
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496.34 874 2004DVD9832

內容簡介When are telemarketers legally allowed to call you? Can you return an item if you bought it from a door-to-door salesman? In a retail store, over the phone, at home, or online you have specific rights as a consumer—it’s in your best interest to know exactly what they are! Presented in an engaging “news magazine” format, this program will provide students with an understanding of their rights as consumers and what expectations they should have when purchasing goods and services. Many important areas are explored, from how to interpret food labels to disclosure of your medical and financial information. Experts offer advice on how to deal with scams and fraud. A list of consumer advocate agencies and related Web sites is also provided for further reference. A viewable/printable instructor’s guide is available online. A Meridian Production. (17 minutes)
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