| 內容簡介 | It can sway what we do. It can affect what we buy. It can even alter our views of the people around us. This fast-paced three-part series investigates the pervasive influence of the media in American culture. Commentary by Temple University’s George Gerbner, New York University’s Todd Gitlin, and Seventeen senior editor Melanie Mannarino is combined with on-the-street interviews and visual examples to provide eye-opening insights into how television, newspapers, the Internet, and other media shape people’s perceptions.
In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers. A Cambridge Educational Production. [註: 本片為英文版1區影片]<摘錄自媒體封面或內頁> |