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應用科學類  >  商業;經營學  >  商品學;市場學;行銷管理  >  顧客服務  >  
   系統號碼389302
   書刊名The best service is no service
   主要著者(Price, Bill)
   出版項Stanford, CA ; Mill Valley, CA : Stanford Videos : Kantola Productions [distributor], 2008
   索書號496.7 865
   標題顧客服務
商業財經
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   叢書名Stanford executive briefings
   
    
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496.7 865 2008DVD9747

內容簡介Program Highlights
-75% of CEOs in the U.S. believe they provide above-average customer service.
-59% of consumers are dissatisfied with their most recent customer service experience.
-The gap points to a need for a new approach.

With the ever-present need to reduce costs and boost customer loyalty, Bill Price argues that companies should challenge the need for customer service in the first place. This game-changing approach treats service as a data point of dysfunction since it is almost always needed either to fix mistakes or to resolve customer confusion.

Sharing examples from his experiences in the U.S. Navy and with MCI and Amazon, as well as those of companies such as Toyota that engineer out the need for customer service, Price outlines seven principles of best service. He emphasizes that no technology is necessary in order to adopt a “no service” mindset. Any manager can ferret out contacts between customer and company to create self-correcting systems, reduce demand, and leverage self-service options actually preferred by customers.

Before Driva Solutions and LimeBridge, Bill Price was first global vice president of customer service for Amazon.com. Bill started his career with McKinsey and was then COO at early IVR service bureau ACP, which MCI acquired. He graduated from Dartmouth College and the Stanford Graduate School of Business.
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