| 內容簡介 | Learn common-sense ways to get the most out of your financial statements with this accounting video.
Want to get more out of financial reports? This entertaining story gives you a revealing look at the accounting standards that dictate how calculations are made, and the assumptions that can make a surprising difference to your bottom line.
Stanford professor George Parker provides both line-by-line explanations of the three key financial statements used by US companies, and offers logical, common-sense approaches to interpreting what they reveal about profitability, value, and the ability to pay bills.
The Balance Sheet
-What does this company own?
-How much debt is it carrying?
-How much money have investors put in?
The Income Statement
-What is the sales volume?
-What kind of expense is the company incurring?
-How much money is the company earning?
-Which income figure should I look at: operating income, income before interest and taxes, or net income?
The Cash Flow Statement
-Will this company be able to pay its bills?
-Where's their cash flow coming from?
In this accounting video, you'll follow along as Dr. George Parker tracks the progress of Jill and Perry, non-financial managers assigned to evaluate the financial statements of two restaurants their company has targeted for acquisition. Learn not just textbook definitions, but real world meanings and business consequences.
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