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   系統號碼720499
   書刊名The fundamentals of digital fashion marketing /
   主要著者Harris, Clare (Digital fashion instructor), author.
   出版項London : Bloomsbury, 2017.
   索書號HD9940.A2.H37 2017
   ISBN9781474220859
   標題Fashion merchandising.
Internet marketing.
Fashion merchandising.-fast-(OCoLC)fst00921644
Internet marketing.-fast-(OCoLC)fst00977272
   叢書名Fundamentals
   
    
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內容簡介"The fundamentals of digital fashion marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies and examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats"--Publisher's website.

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