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   系統號碼731174
   書刊名Social media marketing /
   主要著者Tuten, Tracy L., 1967- author.
   其他著者Solomon, Michael R.,
   出版項Los Angeles : Sage, [2018]
   索書號HF6146.I58.T883 2018
   ISBN9781526423863
   標題Social media-Economic aspects.
Online social networks-Economic aspects.
Internet marketing.
Business and Management.-eflch
Internet marketing.-fast-(OCoLC)fst00977272
Social media-Economic aspects.-fast-(OCoLC)fst01767769
   電子資源Companion website
https://study.sagepub.com/smm3e
   
    
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內容簡介Covering the social media content that students - and their future employers - need to have, this social media marketing textbook focuses on showing students how social media fits into the marketer's toolbox.

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