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   系統號碼748426
   書刊名Social media marketing [electronic resource] : breakthroughs in research and practice /
   主要著者Information Resources Management Association, editor.
   其他著者Information Resources Management Association,;臺灣學術電子書聯盟 (TAEBC) ;IGI Global ;InfoSci
   出版項Hershey, Pennsylvania : IGI Global, [2018]
   索書號HD59.S626 2018e
   ISBN9781522556381 (ebook)
   標題Social media.
Mass media and business..
Relationship marketing.
Customer relations.
   電子資源http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-5637-4
   
    
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內容簡介"This book contains a compendium of the latest academic material on the usage, strategies, and applications of social media in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy"--

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