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   系統號碼771162
   書刊名Exploring the power of electronic word-of-mouth in the services industry /
   主要著者Sandra Maria Correia Loureiro and Hans Ruediger Kaufmann, editors.
   其他著者Loureiro, Sandra Maria Correia, 1967-;Kaufmann, Hans Ruediger, 1958-
   出版項Hershey, PA : Business Science Reference, [2020]
   索書號HF5827.95.E97 2020
   ISBN9781522585756(hardcover)
   標題Word-of-mouth advertising.
Internet advertising.
Internet marketing.
Service industries-Marketing.
Internet advertising.-fast-(OCoLC)fst00977220
Internet marketing.-fast-(OCoLC)fst00977272
   
    
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內容簡介"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

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