 | | 系統號碼 | 806266 | | 書刊名 | International business and emerging economy firms. European and African perspectives / Volume II, | | 主要著者 | Jorma A. Larimo, Marin A. Marinov, Svetla T. Marinova, Tiina Leposky, editors. | | 其他著者 | Larimo, Jorma,;Marinov, Marin, 1948-;Marinova, Svetla Trifonova, ;Leposky, Tiina, | | 出版項 | Cham, Switzerland : Palgrave Macmillan/Springer Nature, [2020] | | 索書號 | HD2755.5.I5355 2020 | | ISBN | 3030272842(hardback) | | 標題 | International business enterprises.
Economic development.
Economic development.-fast-(OCoLC)fst00901785
International business enterprises.-fast-(OCoLC)fst00976774 | | 叢書名 | Palgrave studies of internationalization in emerging markets;Palgrave studies of internationalization in emerging markets. | | | |
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| | 資料類型 | 狀態 | 應還日期 | 預約人數 | 館藏地 | 索書號 | 條碼號 | | 找書 | 圖書 | 在架上 | | 0 | 總館
西文圖書區  | HD2755.5 .I5355 2020 | W113119 |
| 內容簡介 | How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business. |
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