| | 資料類型 | 狀態 | 應還日期 | 預約人數 | 館藏地 | 索書號 | 條碼號 | | 找書 | 圖書 | 在架上 | | 0 | 總館
西文圖書區  | P91.3 .S93 2021 | W113209 |
| 內容簡介 | "The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered approach. A colorful step-by-step to developing a typical research project using the content analysis methodology, this common-sensical guide provides a foundational and much-needed approach to introducing mass media research concepts. The fundamental elements of this research methodology are presented in plainspoken language perfect for undergraduates and new researchers, complete with page-popping illustrations and an informal narrative keep the reader engaged while tackling students' most common sticking-points. This book is an excellent companion to research-centered courses and a must-have resource for any student undertaking mass media research"-- |
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