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   系統號碼845797
   書刊名Mastering global business development and sales management /
   主要著者Cook, Thomas A., 1953- author.
   出版項Boca Raton, FL : CRC Press/Taylor & Francis Group, 2021.
   索書號HF5438.4.C668 2021
   ISBN9781482226232
   標題Sales management.
Marketing.
Strategic planning.
Marketing.-fast-(OCoLC)fst01010167
Sales management.-fast-(OCoLC)fst01103833
Strategic planning.-fast-(OCoLC)fst01134371
   叢書名The global warrior series;Global warrior series.
   
    
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內容簡介"This book focuses on the importance of companies and executives recognizing that their organization is sales driven, and that there is a definite pronounced connection between sales and all other aspects of how a company operates. It details the sales manager's role in developing sales personnel, delivering new business to the organization, and otherwise becoming a driving force for the overall prosperity of the company. The book differentiates itself by providing the essence of international sales management"--

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