English Version
館藏查詢
他校館藏
  
   系統號碼845799
   書刊名Open internationalization strategy /
   主要著者edited by Nadine Tournois and Philippe Very.
   其他著者Tournois, Nadine, 1954-;Véry, Philippe,
   出版項New York, NY : Routledge, 2021.
   索書號HD2755.5.O638 2021
   ISBN9780367557935
   標題International business enterprises.
Business enterprises, Foreign.
Management-Cross-cultural studies.
Strategic alliances (Business)
Business enterprises, Foreign.-fast-(OCoLC)fst00842659
International business enterprises.-fast-(OCoLC)fst00976774
   叢書名Routledge frontiers in the development of international business, management and marketing ;5
   
    
   分享▼ 
網站搜尋           

 資料類型狀態應還日期預約人數館藏地索書號條碼號
找書圖書在架上0總館
西文圖書區 Shelf
HD2755.5 .O638 2021W114126

內容簡介"Open internationalization is a concept that brings a new perspective on the process of firm internationalization. As theories of internationalization show, some companies expand abroad only on their own, known as closed internationalization, while others combine their resources with those of other firms or use their networks for facilitating foreign implantation, known as open internationalization. Parallel to the development of the well-known concept of open innovation, open internationalization can be conceived as a meta-model for understanding companies' expansion abroad. This book gathers a selection of contemporary research works dedicated to open internationalization, either seen as a way to analyse expansion in foreign countries, or as a way to investigate the management of geographically dispersed activities. All the authors of the chapters are researchers specialized in the internationalization field. Readers will benefit from this new lens for understanding, studying or practicing international business, from the decision to go abroad to its implementation and its efficiency. The book includes both academic empirical investigations as well as literature reviews on specific topics making it valuable to researchers, academics, managers, and students in the fields of business and management history, international business, organizational studies, and economics"--

讀者書評

尚無書評,


  
Copyright © 2007 元智大學(Yuan Ze University) ‧ 桃園縣中壢市 320 遠東路135號 ‧ (03)4638800