| | 資料類型 | 狀態 | 應還日期 | 預約人數 | 館藏地 | 索書號 | 條碼號 | | 預約 | 圖書 | 借出中
(可召回，7天還書) | 2024/09/03 | 0 | 總館
西文圖書區 | HF5415 .A76 2022 | W114569 |
| 內容簡介 | For coursesin marketing. Marketing: An Introductionshows students how creating and capturing customer value driveseffective marketing strategies. The15th Editionreflectsthe major trends and shifting forces that impact marketing in this digital ageof customer value, engagement and relationships. This in turn leaves studentswith a richer understanding of basic marketing concepts, strategies andpractices. Through updated chapter-opening vignettes, Marketing at Workhighlights, company cases and end-of-chapter exercises, students get amplepractice applying marketing concepts to real-world company scenarios |
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