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   系統號碼902956
   書刊名Design thinking for business growth : how to design and scale business models and business ecosystems /
   主要著者Lewrick, Michael, author.
   其他著者Palaj, Donika,
   出版項Hoboken, New Jersey : John Wiley & Sons, Inc., [2022]
   索書號HD30.28.L4944 2022
   ISBN9781119815150(paperback)
   標題Business planning.
Corporations-Growth.
Socie?te?s-Croissance.
Business planning.-fast-(OCoLC)fst00842819
Corporations-Growth.-fast-(OCoLC)fst00879875
   
    
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內容簡介"Smart design is not just for products and services. Digital business models, and business ecosystems are replacing the traditional understanding of product-focused business models and this affects the work product and service designers are doing now. Apple's App Store or Amazon's Marketplace are examples of these new ecosystems. By 2030, more than 30% of global sales will be generated in business ecosystems. For designers, product leaders and teams, and business leaders, this means products and business models must now be designed with a particular customer business ecosystem in mind. Or it may be necessary to create a new ecosystem as part of a new family of products--such as Nespresso's coffee pod system. Design Thinking for Business Growth explains the next step in comprehensive design thinking--designing for new business models and ecosystems."--

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