 | | 系統號碼 | 940143 | | 書刊名 | Promoting consumer engagement through emotional branding and sensory marketing [electronic resource] / | | 主要著者 | [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. | | 其他著者 | Gupta, Monika, 1974-.;Jindal, Priya, 1978-.;Bansal, Shubhi, 1997-. | | 出版項 | Hershey, Pennsylvania : IGI Global, 2023. | | 索書號 | HF5822.P76 2023eb | | ISBN | 9781668458990 (electronic bk.) | | 標題 | Advertising-Psychological aspects.
Branding (Marketing)
Internet marketing.
Customer relations.
Electronic books. | | 電子資源 | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-6684-5897-6 | | 叢書名 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series;Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. | | | |
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| 內容簡介 | "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"-- |
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