| 內容簡介 | "Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production, and context, and examples range from packaging design and advertising, through to apps and motion graphics; boxes of 'dos and don'ts,' tips and discussion points; practical exercises throughout the book; 'design in action' case studies; broad variety of inspirational work from international designers; includes advice on design development, research, presenting and critiquing work. This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design, and more critical analysis of trends in graphic design." -- |