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   系統號碼884006
   書刊名Advanced digital marketing strategies in a data-driven era /
   主要著者Jose Ramon Saura, Rey Juan Carlos University, Spain.
   其他著者Saura, José Ramón, 1992-
   出版項Hershey : IGI Global Publisher of Timely Knowledge, 2021
   索書號HF5415.1265.A378 2021
   ISBN9781799880042(paperback)
   標題Internet marketing.
Internet marketing-Statistical methods.
Marketing sur Internet.
Marketing sur Internet-Me?thodes statistiques.
Internet marketing.-fast-(OCoLC)fst00977272
   叢書名Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
   
    
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內容簡介"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--

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