| 序號 | 書刊名 | 著者 | 出版年 | 索書號 | 館藏地 | 書目類型 |
| 1 | Promoting consumer engagement through emotional branding and sensory marketing [electronic resource] / | [edited by] Monika Gupta, Priya Jindal, Shubhi Bansal. | 2023 | HF5822
.P76 2023eb | | 電子書 |
| 2 | Handbook of research on the future of advertising and brands in the new entertainment landscape [electronic resource] / | Blanca Miguelez-Juan, and Gema Bonales Daimiel, editor. | 2023 | HF5823
.H36 2023eb | | 電子書 |
| 3 | Advances in advertising research. (Vol. XII) [electronic resource] : communicating, designing and consuming authenticity and narrative / | edited by Alexandra Vignolles, Martin K.J. Waiguny. | 2023 | HF5814 | | 電子書 |
| 4 | Consumption and advertising in Eastern Europe and Russia in the twentieth century [electronic resource] / | edited by Magdalena Eriksroed-Burger, Heidi Hein-Kircher, Julia Malitska. | 2023 | HF5813.R8 | | 電子書 |
| 5 | Patanjali Ayurved Limited : role reversal in competitive advertising / | Singh, Harvinder, author. | 2022 | HF5813.I4
S56 2022 | | 電子書 |
| 6 | The cultural politics of femvertising [electronic resource] : selling empowerment / | edited by Joel Gwynne. | 2022 | HF5827.93
.C85 2022 | | 電子書 |
| 7 | Dish TV India Limited : the dilemma of celebrity endorsement / | Aggarwal, Rashmi Kumar, author. | 2021 | HF5813.I4
A34 2021 | | 電子書 |
| 8 | Can Maruti Suzuki's WagonR steer through the repositioning drive? / | Nagar, Komal, author. | 2021 | HF5827.2
.N34 2021 | | 電子書 |
| 9 | Injurious vistas: the control of outdoor advertising, governance and the shaping of urban experience in Britain, 1817-1962 [electronic resource] / | Greenhalgh, James. | 2021 | HF5843 | | 電子書 |
| 10 | Advances in advertising research. (Vol. XI) [electronic resource] : designing and communicating experience / | edited by Martin K.J. Waiguny, Sara Rosengren. | 2021 | HF5814
.A38 2021 | | 電子書 |