| 序號 | 書刊名 | 著者 | 出版年 | 索書號 | 館藏地 | 書目類型 |
| 1 | Integrated product and sales management in B2B [electronic resource] : developing, managing and selling technology based industrial products profitably / | Tintelnot, Claus. | 2023 | HF5415.15 | | 電子書 |
| 2 | Artificial intelligence along the customer journey [electronic resource] : a customer experience perspective / | Barone, Ada Maria. | 2023 | HF5415.5 | | 電子書 |
| 3 | The customer asset [electronic resource] : understanding and managing its value / | Bendle, Neil T. | 2023 | HF5415.5 | | 電子書 |
| 4 | Critical factors for adoption of customer relationship management [electronic resource] : a study of Palestine SMEs / | by Omar Hasan Salah ... [et al.]. | 2023 | HF5415.5 | | 電子書 |
| 5 | Sensory marketing in retail [electronic resource] : an introduction to the multisensory nature of retail stores / | Lindblom, Arto. | 2023 | HF5415 | | 電子書 |
| 6 | The marketing of service-dominant logic [electronic resource] : a rhetorical approach / | Miles, Chris. | 2023 | HF5415 | | 電子書 |
| 7 | Salesforce field service [electronic resource] : a beginner's guide to creating, managing, and automating field service / | Chatrati, Saiteja. | 2023 | HF5415.5
.C43 2023 | | 電子書 |
| 8 | Yes logo [electronic resource] : uncovering the recipes of branding success in the world's largest consumer market / | Wang, Jiazhuo George. | 2023 | HF5415.1255
.W36 2023 | | 電子書 |
| 9 | Research on Islamic business concepts [electronic resource] : proceedings of the 13th Global Islamic Marketing Conference, October 2022 / | edited by Veland Ramadani ... [et al.]. | 2023 | HF5415.12.I74
G56 2022 | | 電子書 |
| 10 | Cultural and social influences on consumer behavior [electronic resource] : uncertainty avoidance, rituals, and external threats / | Wang, Xuehua. | 2023 | HF5415.32
.W36 2023 | | 電子書 |