序號 | 書刊名 | 著者 | 出版年 | 索書號 | 館藏地 | 書目類型 |
1 | The history of public relations in China [electronic resource] / | Xue, Ke. | 2022 | HD59.6.C6 | | 電子書 |
2 | Corporate diplomacy [electronic resource] : how multinational corporations gain organizational legitimacy : a neo-institutional public relations perspective / | Marschlich, Sarah. | 2022 | HD59.6.U5 | | 電子書 |
3 | Readiness to franchise a teaching and examination event : the evolving case of the annual MUBS hospitality day / | Mutumba, Abbey, author. | 2020 | HD59.35 .M88 2020 | | 電子書 |
4 | User-oriented appropriateness [electronic resource] : a theoretical model of written text on Facebook for improved PR communication / | Gust, Benjamin. | 2020 | HD59 .G878 2020 | | 電子書 |
5 | The apology impulse : how the business world ruined sorry and why we can't stop saying it / | O'Meara, Sean, 1981- author. | 2019 | HD59 | | 電子書 |
6 | Public relations and advertising theories [electronic resource] : concepts and practices / | edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan. | 2018 | HD59 .P83 2018 | | 電子書 |
7 | Social media marketing [electronic resource] : breakthroughs in research and practice / | Information Resources Management Association, editor. | 2018 | HD59 .S626 2018e | | 電子書 |
8 | The corporate reputation of multinational corporations [electronic resource] : an analysis of consumers' perceptions of corporate reputation and its effects across nations / | Huber, Cathrin. | 2018 | HD59.2 | | 電子書 |
9 | Storytelling in all aspects [electronic resource] / | Seda Mengu, Pinar Aslan, Derya Gul Unlu (eds.). | 2017 | HD59 | | 電子書 |
10 | North American perspectives on the development of public relations [electronic resource] : other voices / | edited by Tom Watson. | 2017 | HD59.6.U6 N67 2017 | | 電子書 |