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序號書刊名著者出版年索書號館藏地書目類型
1The history of public relations in China [electronic resource] /Xue, Ke.2022HD59.6.C6電子書
2Corporate diplomacy [electronic resource] : how multinational corporations gain organizational legitimacy : a neo-institutional public relations perspective /Marschlich, Sarah.2022HD59.6.U5電子書
3Readiness to franchise a teaching and examination event : the evolving case of the annual MUBS hospitality day /Mutumba, Abbey, author.2020HD59.35
.M88 2020
電子書
4User-oriented appropriateness [electronic resource] : a theoretical model of written text on Facebook for improved PR communication /Gust, Benjamin.2020HD59
.G878 2020
電子書
5The apology impulse : how the business world ruined sorry and why we can't stop saying it /O'Meara, Sean, 1981- author.2019HD59電子書
6Public relations and advertising theories [electronic resource] : concepts and practices /edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan.2018HD59
.P83 2018
電子書
7Social media marketing [electronic resource] : breakthroughs in research and practice /Information Resources Management Association, editor.2018HD59
.S626 2018e
電子書
8The corporate reputation of multinational corporations [electronic resource] : an analysis of consumers' perceptions of corporate reputation and its effects across nations /Huber, Cathrin.2018HD59.2電子書
9Storytelling in all aspects [electronic resource] /Seda Mengu, Pinar Aslan, Derya Gul Unlu (eds.).2017HD59電子書
10North American perspectives on the development of public relations [electronic resource] : other voices /edited by Tom Watson.2017HD59.6.U6
N67 2017
電子書


  
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